Eye on Success

Five Ways to Use Social Media for Career Development

by on Mar.21, 2013, under Uncategorized

By Mike Walters in Social Media

Do you know some employers now ask applicants for their Facebook pages, blogs and Twitter handles in their resumes? Like it or not, social media is starting to play a role in who companies hire and the trend is likely to continue in the future – regardless of which specific sites we’re using by then.

Because of this, it’s important each one of us take a good look at our social media footprints to ensure there’s nothing out there that will make us look unprofessional or otherwise raise a red flag for potential employers. Even if you think there’s nothing bad lurking around, it’s in your best interest to search occasionally because anyone can post pictures and comments that you may not want co-workers or employers to see.

But it’s not all bad. For people who are truly savvy about their social media presence, there are quite a few ways you can leverage it to obtain better jobs, build your brand and generally further your career – no matter what that might be.

Here are five of the best ways to use social media as a career development tool:

Network – Well, they are called social networks, aren’t they? Facebook, Twitter, and LinkedIn are great ways for you to connect with people in your chosen field and develop relationships to help you both now and down the road. The key, as it is in any networking situation, is to display confidence and do your best to forge a personal connection with any person you contact. This could be as simple as mentioning you went to the same high school or enjoyed their paper on faster-than-light particle analysis and hope to do similar research. However, if you truly want to develop a relationship, consider commenting on the person’s blog or posts they make and only attempt to strike up a real dialogue over time. This way, they may feel more invested in you because you’ve shown you are invested in them.

Brand yourself – We live in a world of sound bites and 30-second YouTube videos that get 100 million hits, so the best thing you can do to present a clear picture of yourself to potential employers and clients is to figure out what your personal brand is and how to convey that as clearly and simply as possible in all of your social media messages. Your personal brand should tell your audience what you do and whom you do it for, and it can (and should) be consistent across all of your social media platforms. That means, if you have an environmental law blog that talks about saving the trees, your Twitter avatar should be a picture of a redwood and all of your Facebook posts should focus on environmental matters.

Obviously, I’m not being completely literal, but you do want to be careful that you don’t stray from your message too much. People want to follow those who are consistent so they always know what to expect.

Narrowcast – While sites like Facebook allow you to “broadcast” your talents to a wide range of people because they are so huge and popular, they also offer the opportunity to narrowcast by letting you join or create smaller groups where you can focus on getting the attention of the people who may be important in furthering your career. Beyond this, though, the Web is full of social media sites created to focus entirely on very specific niche audiences. Writers have places like Goodreads, where they can speak directly to other writers and readers; Dog industry professionals have Dogster, a site for dog lovers. These are just two of what are hundreds – and possibly even thousands – of niche social media sites out there where industrious people can easily build up a reputation and start to make themselves into a household name.

Post on the world’s second largest search engine – No, it’s not Bing, and obviously Google is No. 1. I’m talking about YouTube. Videos are becoming more and more popular as a way to get your name out to the public because they have become easier to make. Case in point: a number of people are now creating video resumes to make themselves stand out from the crowd. Some people simply incorporate moving text and animation so their normal, everyday resume is a bit more exciting. Others try to tell a story with their resume text over stock footage. And still others directly address their audience as if they were hosting a talk show or interviewing for a specific position. This can help you to stand out not only because it’s so different from what everyone else is doing, but also because more people may be more willing to watch a video than read a resume or blog post. Oh, and one more thing, simply having a video raises your profile with the major search engines, meaning it will be easier for potential employers to find you.

Guest post – Of course, that doesn’t mean the traditional blog is dead – far from it. But there are so many people out there today who have blogs that it’s hard not to feel like a needle in a haystack or the tree that falls when no one is around – is anyone listening? Guest posts are a great way to get around that problem. The idea is that you agree to write a post for free (some places even charge you), on a site that gets more traffic than you do. In return, you get a little author’s bio at the bottom where you can link to your site or blog. In this way, you may get a few more visitors to your page, and possibly even a bit of business. Guest blog enough and you’ll have traffic coming in from numerous sources; not to mention the fact that you’ll have created a number of “linkbacks,” another tool the search engines use which will help you rank higher in search results.
Mike Walters is a writer for Engagement Health, LLC. When Mike isn’t busy reviewing wellness programs he spends his time reading and writing about the health-care industry.

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A Private Eye’s Tale: Valentine’s Dark Neighbor

by on Feb.15, 2013, under Private Eye Posts, Uncategorized

By Chris Church Staff Writer Posted on February 14, 2013

EAST GREENWICH — For many this Valentine’s Day, love is in the air. For private investigator Vic Pichette, so is infidelity.

Owner of Genesis Investigations at 5670 Post Road and a licensed private detective in the state for 25 years, he said the day before Feb. 14 is known as “Mistress Day” in the world of private investigators.

“Look, here’s the bottom line,” Pichette said. “Regardless if they’re a male or female cheater, they will most likely be purchasing a gift for their spouse and the person or persons they’re cheating with, and in most cases, they will be seeing that person close to Valentine’s Day.”

It may be a cynical and pessimistic view of the holiday – or relationships in today’s society – but he said it’s the truth based on his experience.

“It’s a crazy phenomenon,” Pichette said in an interview at his nondescript, second-floor office last week. “I’ll start getting a whole bunch more cases this week just because of Valentine’s Day coming up.”

Based on the cases he has worked, he estimates the ratio of male cheaters to female cheaters to be about 60/40.

“It’s more men that appear to be cheating but not much more,” Pichette said.

P.I., gumshoe, sleuth, dick or even flatfoot; whatever you call it, the profession of private detective has been romanticized in print and celluloid for generations. But Pichette, 50, married with two children, is quick to dispel the notion that he is a 2013 version of Magnum, P.I. or Inspector Jacques Clouseau.

“There’s no fun, there’s no excitement,” he said. “Twenty-five years later, it’s a job. There’s nothing fancy about it. There’s no screeching around corners in my car. There’s no shooting at anybody.”

Pichette added, “For me, it’s been a very good job. It’s been a very good career but it’s not something that I see as kind of fun or exciting in any way. It’s almost sad that you’re lurking in corners watching out for people that you don’t know what their situation is. But, at the end of the day, it’s a job and if we don’t do it then someone else is going to do it and I feel that we do it the best.”

According to Jennifer Dionne, president of the Licensed Private Detectives Association of Rhode Island, there are about 200 licensed private investigators in the state, though only about 125 of those are active. She said the number is her own estimate because there isn’t any master list in the state, and each municipality’s governing body grants private investigator licenses in their own towns.

Pichette was 25 years old when he started his career after responding to an advertisement in the newspaper seeking licensed private investigators. The man who placed the ad, a freelance private investigator who sold produce on the side, was looking for help after his caseload increased, but wasn’t interested in Pichette because he wasn’t licensed. After some persistent badgering over the next two months, Pichette was able to arrange for an interview.

“He said, ‘You know what? Come by my house and we’ll sit down and talk.’ And we became instant friends,” recalled Pichette. Two years later he branched off on his own.

Aside from catching cheating spouses in the act, Genesis Investigations handles a variety of cases.

“My bread and butter is working with law firms and the public,” Pichette noted. “With the attorneys it’s whatever the attorney is looking for. So if the attorney is looking for a personal injury case, we work that for them. If they are looking for a criminal case, we work that for them. If they’re looking for a family matter case, we work that for them. For the public, we mainly focus on the family matter stuff – cheating spouses, child custody issues – all the stuff that has to do with family.”

While he downplays inflated, preconceived notions of what the job entails, some of the gadgets available these days were unimaginable when Pichette first started.

“The technology is amazing,” he said.

High definition video cameras with night vision that are hidden in watches, sunglasses or hats make a world of difference when trying to discreetly follow people and document evidence.

During the interview, Pichette showed off a handsome wristwatch that captures high definition video through a pinhole located near the 12 hour marker.

The cost of the high-tech equipment is high, which is why Pichette charges a $1,000 retainer for up to eight hours of work; the rate for additional hours ranges from $75 to $125.

“We’re just like a lawyer, we don’t get paid for results,” he said.

When asked if what he does blurs the line between what’s legal and illegal at times, Pichette was clear. “There isn’t a gray area regarding the law,” he said.

A person can be legally videotaped in a public place and any area where there isn’t an expectation of privacy, such as a bathroom or bedroom.

Phone conversations between two individuals cannot be recorded if neither party gives consent but can be recorded if just one person gives consent. Pichette said Rhode Island is one of about ten states that adhere to that law.

With a career spanning a quarter-century, he’s collected his fair share of stories, although he was reluctant to share them.

There was the time he was chased out of a biker bar in Portsmouth by about a dozen angry motorcyclists while investigating an unfit mother (he escaped unharmed). Then, there was the time he tailed a suspected cheating husband, who boarded a train in Providence and didn’t step off until New York City. Pichette later followed the man to a ritzy hotel in Manhattan and discovered the man had a penchant for high-end call girls.

“We’ve been all over the country following people or looking for missing people,” he said. “Sometimes it’s literally, hop in the cab and tell the cabby, ‘Follow that car.’”

While he chuckles telling some of his stories, the toll it takes on his perspective of people is evident.

“The lack of faith in humanity is there,” Pichette said. “No doubt about it, I’m jaded. There’s a big part of me that loves and trusts and cares about people but there’s that other side of me that doesn’t trust anybody or anything because I’ve seen everything you could possibly see. I meet people that have been married for 40 years and in an instant they don’t know who they’ve been married to for 40 years.”

Despite that downside, Pichette said he couldn’t imagine doing anything else.

“I could never do a nine to five,” he said. “I just can’t.”

For more information on Genesis Investigations, visit the companys website at http://www.genesisinvestigations.com.

vic pichette, genesis investigations

ic Pichette Private Eye at his office during interview

Reporter Chris Church can be reached at church@neindependent.com.

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The Signs Of A Cheating Spouse

by on Feb.02, 2013, under Uncategorized

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Is Your Spouse Buying Valentines “Candy” For Someone Other Than You?

by on Jan.30, 2013, under Private Eye Posts, Uncategorized

Vic Pichette, veteran Private Investigator and owner of Genesis Investigations, http://www.genesisinvestigations.com says it’s not unusual for that to happen.

Not only is it not unusual, but Pichette says that it’s a good time to have your spouse investigated if you already have a suspicion of an affair.

“Look, here’s the bottom line”, says Pichette, “regardless if they’re a male or female cheater, they will most likely be purchasing a gift for there spouse and the person or persons their cheating with, and in most cases, they will be seeing the paramour close to Valentine’s Day”. In fact, Pichette says that in the cheating world, February 13th is known as Mistress Day.

We did some research and came up with an interesting article

In an article written by Jen Weigel | Lessons for life. She wrote a story called Everyone knows Valentine’s Day is Feb. 14. Not quite as many may know that February 13 is Mistress Day. In her article she interviewed Noel Biderman the founder of AshleyMadison.com a website where married cheaters meet cheaters. He said. “Seventy-nine percent of married men that we polled plan to spend February 13th with their mistress. Since our launch in 2002, we’ve interviewed tens of thousands of women over the years and discovered there was a behavior pattern where people were making sure that around certain holidays, if you were leading a double life — you paid attention to those lives.”

With nearly 13 million members throughout 17 countries, it seems like Ashley Madison has caught on. While the majority of the members are married men seeking women, Biderman said 22 percent are single women seeking married men. And Biderman said when you factor in hotels, jewelry and luxury travel, the infidelity economy is a trillion-dollar-a-year business.

“Men spend more money on their mistresses, guaranteed,” he said. “Single women looking for married men will say they get all the upside and none of the stress of a traditional marriage. They get the benefits — travels, sex, romance, and they can get a lifestyle too. Men are attracted to beauty and age and women are attracted to power and influence. There might be a 24-year-old woman who is very bright, and a CEO taking them around the world is a lot more interesting than a guy with his hat on backward.”

Biderman polled more than 2,000 married men on his website about Mistress Day. The most commonly used excuses of why they couldn’t make it home on the 13th are staying late at work, going to the gym, and shopping for a Valentine’s Day gift. As for where they planned to rendezvous, the majority said in a hotel (47 percent), while a large percentage admitted they would be going to a neighboring city or town (33 percent). Less popular options were the office (11 percent) and at home when the spouse is away (9 percent).

Pichette says that his Surveillance Investigations pick up during the weeks before and after Valentine’s Day, and this year should be no different.

You can contact Vic Pichette at 401-225-4104
Email: pi16@cox.net Website: www.genesisinvestigations.com. You may use the picture

Please visit us

President of Genesis Investigations
http://www.genesisinvestigations.com

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Five Best People-Search Engines

by on Jan.28, 2013, under Private Eye Posts, Uncategorized

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PROVIDING GREAT CUSTOMER SERVICE IS MORE ABOUT BEING HUMAN

by on Jan.25, 2013, under Internet Marketing, SEO, Social Media Marketing, Uncategorized

It doesn’t matter what type of business you own: Retail, Hospitality, Banking, Real Estate, Hotels and Motels, Resorts, Car Sales, Home Sales, Financial Services or any business that deals with customers on a regular basis. It seems that business owners and managers have accepted that it’s OK to give mediocre to poor customer service.

There isn’t a day that goes by that I don’t receive lousy customer service. As a customer service consultant who believes that providing great customer service is easy and inexpensive, experiencing what I experience everyday simply astonishes me. I just want to grab the owner or manager and shake some common sense in them.

My friends, what the heck is so hard about treating the very people who pay your salaries, like human beings? I don’t get it, I won’t accept it, and I am on a mission to change the way companies assess and train employees in the future.

Providing quality customer service has become such a burdensome task, that companies have accepted that poor or mediocre customer service is the norm. It’s not the norm, and in most cases creating a great customer experience is so simple and easy, that we have lost sight of what matters the most…The Basics.

Don’t get me wrong, I know most companies care about their customers and want to give a great customer experience. But if they continue to hire Secret Shoppers and High Priced Consultants and Trainers to teach customer service, than they will continue to fail. And here’s why.

For High Priced Consultants and trainers to make the “High Prices”, they need to convince you, (the business owner) that providing quality customer service is so difficult that you must continue to pay for their high-priced services. Let me give you an example of what I am talking about. Go to Google and type in Customer Service Consultants and take a look at what you see. What you’ll see are companies offering thirty different types of services and programs, diagrams, pie charts, and a host of added services. They have management with PhD’s, thirty years’ experience, and employees with training, marketing, and related skills.

Do you really need all of these skills to teach your employees how to treat your customers with a little respect and dignity? Not only does it not work and cost a small fortune, but if it did work, wouldn’t you have great customer service?

Imagine what people fifty years ago would think about our customer service today. Remember the 1960’s TV shows? Remember people walking in a bank and were greeted by a manager or teller with a big smile, a hand shake, and they knew their names. Or when they went to a retail establishment and were happily greeted with enthusiasm and kindness.

How much money and resources does it take for your employees to be happy to see a customer or to greet a customer with a smile? Maybe, just maybe look the customer in the eye and ask them if they need help? Mastering great customer service is more about being human, than anything else.

These are four simple ways to create a great customer service for our customers

1: You need a way of assessing your staff and operation accurately by professional consultants.

2: You need to train your staff on the basics of great customer service, using easy, inexpensive and quick methods.

3: You need to continue to re-assess your staff on a regular basis to make sure compliance.

4: And once your employees are trained properly, compensate your employees for great work.

You do this and I promise your customers will compensate you handsomely.

Now here’s the problem. To assess your staff accurately and properly, most companies turn to secret shopping companies to give a “true and realistic customer experience”. This is where the failure starts. Think about this for a minute? There are multimillion dollar business using “everyday people off the street” (Secret Shoppers) who are paid five or ten dollars, sometimes nothing, to assess their staff and business operation as a means to make serious business decisions. A secret shopper is like a robot with a checklist. I have read hundreds of secret shopping reports, and quite frankly, they are useless. Most reports are not accurate, just ask your staff. In the end, they give no beneficial business assessment information that you can use to make important changes.

A secret shopper is someone with no vested interest in your business, they have no interest in the secret shopping company because they are paid peanuts, and they have no idea of what they see and put in the report will be beneficial to the company. Trust me, relying on a check list to make proper business decisions does not work. If it did, you would have great customer service.

And customer surveys do not work….

Why makes Eye on Success so different? Because our “Secret Shoppers” are employees of our company who are trained and understand instinctively what a “Typical Customer” wants when it comes to customer service. We also can wear covert video cameras so we can videotape our interactions with your staff. I promise you, if you use Eye on Success to assess your employees on customer service, product knowledge, brand compliance and merchandising, your employees will become the best in the industry, and your company will grow.

If you own or run a business that deals with customers on a regular basis, please consider using our professional evaluation and training techniques. I promise, we will quickly turn around your performance assessments, and more importantly, make your customers thrilled to go back to your businesses.

Vic Pichette is an author, trainer and owner of Eye on Success (http://www.eyeonsuccess.net)Customer Service Quote a professional customer service consultant firm located in Rhode Island. At Eye on Success, we assess businesses and employees using video, and we teach companies how to easily and inexpensively give great customer service.

Vic can be reached at 401-225-4104 or e-mailed at eyeonsuccess@cox.net

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Why Do Most Restaurant and Nightclub Websites Stink?

by on Jan.23, 2013, under Internet Marketing, SEO, Social Media Marketing, Uncategorized

Answer: Because most websites do a lousy job of reflecting your business image to the consumer who is looking for a great night out.

The more I look at restaurant websites, the more I realize how bad most of them are. A website is the face of your business and for your website to do its job, it has about 20 seconds to make a potential customer want to go to the restaurant or not. In most cases, these websites are uninspiring, not set up properly and give no one reason to look further. Then they potential customer searches yelp and other review sites, and they get a mixed bag of information. And guess what? They move on to a place that had a better website.

You know who has good websites? Lousy restaurants and clubs, how ironic.

Not only are the websites not inspiring, but their entire internet presence is a mess. You must understand that it is a privilege for someone to take the time to look at your website, DO NOT DISAPPOINT them, you will always pay the greatest price.

Please consider having your business website and internet presence analyzed by a company like ours. We know the psychology of how people search the internet, we know what content your potential customers are looking for, and we can build you a new site or work with your existing designer. Please keep in mind, high quality photos and video is vital for your business image. Our photographer is one of the best.

Vic Pichette owner of Eye on Success, A Rhode Island based Restaurant, Bar, and Nightclub Hospitality Consultant Business

http://www.eyeonsuccess.net

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BULLYING, HOW TO STOP IT FROM THE PERSPECTIVE OF A PRIVATE INVESTIGATOR

by on Jan.10, 2013, under Private Eye Posts

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President of Genesis Investigations
http://www.genesisinvestigations.com

By Vic Pichette 25-Year Private Detective and owner of Genesis Investigations

Ok, I know I am treading on new ground here, but I feel that it’s time that we have a serious discussion on the topic of bullying from a different point of view, my point of view. By the end of this article, a good portion of you may think that I am too radical, however if it were my child being abused, I would do everything in my power to put an end to it. So I am hopeful that there will be many others that will agree me on this.

Before writing this story, I made sure I researched as much as I could. I checked out the Federal Government web sites, legal sites, and domestic violent sites. I read many news stories and forums. I am not trying to be rude, but most of the solutions on the government’s websites and other bullying websites are laughable, at best. I think I know why the government’s solution is ineffective. It is because the government feels that it always has to be politically correct, and the government will not address the issue of the responsibilities of the public school systems when it comes to bullying.

The following are some of the US Government’s solutions to bullying and abuses in general. If your child is being bullied, they need to tell an adult * Stay in a group * If it feels safe, try to stand up to the person who is bullying you * If you are being bullied online, don’t reply * Join clubs or take part in activities where you’ll meet other kids.

Now I am not criticizing everything they are saying, but in the real world, most of this will only empower the bully. As much as I do not think schools should be responsible for everything, the school systems seems to have no problems getting involved with almost other every aspect of our kids’ lives. So why are they so shy when it comes to bullying?

From all indications, it seems that bullying is getting more prevalent instead of diminishing. So let’s take a look at some solutions from the perspective of a private detective. I know what I am about to write will be considered controversial and will upset some people, but at this point, if it starts a serious dialog, than I am happy to put my point of view out there.

As a licensed professional private detective for over twenty five years, my job requires me to do one thing and one thing well; to obtain evidence of any situation and that’s is what we do. Cheating spouse cases need video evidence for court, personal injury cases need photo and video evidence, child custody cases need video, spousal abuse, child abuse, elderly abuse cases need video evidence, and criminal cases all require evidence. The reason for “evidence” is so the police, government, lawyers and the public can see the activity taking place, and then make an objective assessment. Without evidence, it is always a he-said she-said situation, and no one wins.

So why are we not look at bullying and other abuses the same way?

I have clients ask me all the time what can be done when an elderly parent is suspected of being abused? I tell them to get the abuse on video. I have clients say they are verbally and physically abused at home or work and no one will do anything. I tell them to get it on video. Video is the most powerful tool in our society today, so why not look at bullying the same way?

Let’s say you have a child who comes home devastated and scared because kids are bullying him or her in school. Imagine if you the parent had a way of capturing the bullying on video? I hope you are already thinking of how important that video evidence would be to a lawyer or police. But imagine how that information in the hands of the media could change everything.

If someone came to me with any type of abuse situation, I would recommend they purchase or rent a covert body-worn video camera or micro audio recorder. If you don’t know what that is, let me give you an example. Do you recall watching 60 Minutes or 20/20 when they go undercover to catch someone on video without them knowing? Remember how well the video and audio was? It was always fun to watch them catch the “bad guy” in-the-act. They were wearing covert body-worn cameras, and trust me, we not only sell them, we use them all the time in our private detective practice, and they work.

I would advise my client to have the child wear the camera to school for at least a week, recording every time the bullying takes place. I would also advise my client to use a covert camera while visiting the school personnel when they are discussing the bullying problem. It’s that simple. Now you have on video, everything you need “IF” there is not a satisfying conclusion. “IF” it stops and everything is good, at least you were pro-active. However, there have been way too many instances where it has been stated that the parent went to the school numerous times to talk to the principal or superintendent and was brushed-off, or the school said that the never met with the family or they spoke only one time. A lawyer would have a field-day with this type of video evidence. It wouldn’t be so easy for the school authorities to squirm their way out of the situation if it’s on video.

Now let’s take a look at the kids who are doing the bullying. Can you imagine how embarrassed they and their parents would be when the video is shown on the Six O’clock news? No more parents saying “my child would never do that!” I promise you, a couple of these types of these high-profile cases in the media, and bullying will begin to end.
To give you some idea of the importance of obtaining evidence, allow me a moment to give you a couple of examples from a legal forum on the topic of verbal abuse. This came from a woman’s domestic violent site.

Topic: “Can you be arrested for committing verbal/emotional abuse”?
The following are real answers from lawyers.

Answer 1: Yes, you can, but someone has to be able to prove you guilty.

Answer 2: Yes you can, but it’s harder to convict if there are no physical evidence

Answer 3: Absolutely. But it’s harder to prove. It is still illegal, and if it can be proven, convictions follow.

I hope these “legal answers” from lawyers help to prove just how important it is to obtain quality evidence. Video evidence that can be seen and heard is one of the most compelling sources of evidence produced in our courts. When an act of bullying is caught on camera, it will be hard to ignore by the school principals, superintendents, the local police, the bully and bully’s parents.

Before ending, I would like to include excerpts of a news story by Kathy Kristof, called “8 Ways to Protect Kids from Cyber Bullying and Stalking”: In it she says “A group of six Massachusetts teens will soon go on trial for the cyber bullying death of Phoebe Prince, a 15-year-old who hung herself after months of taunting…..these cases have drawn international attention to the topic…..even though these are only the only the latest teens who were apparently bullied to death. ……One New York girl even continued to be bullied after she’d killed herself. The body of a Rutgers college freshman Tyler Clementi was found after his roommate and a high school friend broadcast his sexual exploits on the internet — the latest incident of suicide caused by cyber bullying……

I think (and hope) that if we decide as a society, that we are no longer going to sit back and let our children and anyone else take this abuse; and if we learn to fight back legally, we may see an end to stories such as these.
Vic Pichette is the owner of Genesis Investigations, and has been a professional private investigator for over 25-years. Vic would be happy to speak to any group or organization on this and other related topics.

Visit http://www.genesisinvestigations.com for more information.

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Why Do Restaurant Bar Owners Allow Bartenders To Rip Them Off?

by on Jan.06, 2013, under Internet Marketing, SEO, Social Media Marketing, Uncategorized

I see this time after time as a Restaurant, Bar, Business Consultant. Bartenders running a muck and owners either ignoring it or too afraid to say something. And as the hapless owner sits back and allows this to take place, he or she loses a small fortune.

Last night a few of my friends went for the first time to a rock club that is inside a bowling alley, yea I know not very sexy. But the club had been advertising and a blues band was there, so we went.

The club consisted of a long oval bar that could seat at lease 30 people with two bartenders. When we arrived the bar was not full and the club had approximately 30 people in the entire place. We approached the tall female bartender and stood 3 feet away staring at her and she looking right at us. The first thing she did was drop a full shot into a small plastic cup and drank it. Mind you this was 8:30pm. She then took a solid minute to give us the privilege of asking what we wanted. We ordered four beers and took a seat. The beers were completely warm. What a hell of a start to a great night. As we chatted and waited for the band, I took some time to scope things out. Yup, not only were the two bartenders drinking the owners booze, but they also gave it away. Nice… Even taking payments and putting them discretely in the tip jar

We decided to order an ice cold picture of beer…Oh, that too was warm and toasty, just the way most of like beer.

To my left was a door person eating a huge plate of food that I am sure he didn’t pay for, the cooks were behind the bar drinking when they came out with food. This is what I call the lunatics running the insane asylum.

So lets take a look at some numbers, shall we?
If this behavior goes on lets say, 3-days a week for 6 hours a day, that’s 18 hours a week for 52 weeks. I would estimation that this bar owner lost approximately….. $37,500.00 a year and trust me, I was going low on my numbers, I say more like $50,000.00 and up.

So what does all this mean? Well, if you’re not willing to crack down on these abuses or you allow your staff to drink, STOP IT IMMEDIATELY. If you don’t have the balls to do something, HIRE a company like ours, have us covertly assess your situation, report our findings and WE will talk to your staff about the NEW RULES and REGULATIONS that the owner asked us to write that they have to sign onto. If they are caught giving away food or liquor or drinking, or not ringing, or over-pouring, (which will be another topic later), THEY WILL BE FIRED. Let us be the bad guys and you can walk away.

So please WAKE up and get a hold of your business, you could be putting a small fortune back in your pocket while maintaining a clean, professional profitable bar.

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Why Private Investigators Fail

by on Jan.04, 2013, under Private Eye Posts

This is a difficult topic because many Pi’s don’t like to talk about how hard this business is. But the fact is, this is a very difficult business to get into and make money at. When I say money, I mean at least working full-time as a PI. So why do most Pi’s fail? Because they don’t know how to run a business, they know how to be a PI, but they don’t know how to run a business. This is common for many small business owners regardless the profession. Great chefs open restaurants and fail, and so do PI’s. I use to teach a class called “So you want to be a PI”. Most of the attendees were already licensed investigators who were not making it. Many were retired cops, state troopers etc. Regardless of the skill level, they were clueless as to why they were not making money. When I say “Don’t know how to run a business, I really mean MARKETING. Let me walk you through typical PI who get’s licensed. They get their PI license and think business will come flying through the door, they really do. Imagine a profession where you can make $50-$125 per hour and not have to learn a craft? Well PI’s do. So let’s assume you are reading this blog and you are one of the struggling PI’s out there, here is my advice. Learn, study and implement how to market and use the internet, including social media, video, blogging and writing, or you will be in big trouble. First you NEED a web site, second you NEED to optimize it properly or pay to have that done, then you need to know how to use social media to get the word out. Facebook, YouTube, Google, LinkedIn etc. You must do some marketing everyday, do something. Make some calls, send emails, send letters or flyers, blog everyday and you will grow your business. Anyway, I hope this helps, the internet offers a world of information to teach you how to do this, now get to work.

Vic Pichette's 4 part video series on Why PI's Fail on YouTube at theprivateeye1234

Vic Pichette’s 4 part video series on Why PI’s Fail on YouTube at theprivateeye1234

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